Today I want to talk about a recruitment company that is taking the market by storm and look at the reasons why. having spent much of my working life recruiting IT staff for the banking world, I think I know what it takes to be successful in this game. However, I was surprised by what I saw when I chatted to the Guys at Intelligent People in St Albans in the U.K. Here’s what I found!
I talked to Doug Bates who is one of the co-owners and Directors at IP. An interesting character who is “into” cycling big time. In his early 40’s he cuts a fit and dashing figure. The thing that stands out though, is his total enthusiasm for what he does.
Being The Best
“I love cycling and trying to beat my best times, I’m ultra competitive”, he enthuses. “I’m exactly the same with the business, I want to…no I have to be the best”!
So I asked Doug about the business, how it started and how it evolved. It’s an interesting story, so get a cup of tea and settle down!
“Chris Mason is the co-owner. He and I met working together at a coprporate recruitment company back in 1999. We were doing the sameas you as it happens, recruiting IT staff in to the City”.
Indeed, they were wild times. Huge bonuses and I was placing the “rocket scientist” programmers that builtthe derivatives trading systems that ended up getting us in to so much trouble. They were heady times. Indeed, I remember talking to a project manager at one major (and I mean major) Bank who told me they had made nearly $1 billion on derivatives in just one quarter. He said to me,
“If we made this much, someone else MUST be holding the other end of the stick”, and so it proved. That “stick” was full of useless sub prime mortgages and the crash duly happened.
Back to Doug,”So Chris and I were working away making all the money for someone else. One Friday after work, sitting in a pub in the West End, we decided, after a few pints, that we could do this for ourselves and keep all of the money”.
At breakfast on Monday, they decided that it wasn’t just beer talk and the concept of Intelligent People was born.
“We served our “gardening leave” and we got going. There wasn’t any pomp or ceremony. We rented a small office in St Albans (as we both lived there) and hit the phones. It took a little while to get stability but essentially we just worked really hard and built a business from the ground up”.
Having done this myself I know how viciously hard it is to build a recruitment agency from zero. At least when I started I had some investment Chris and Doug had nothing apart from some savings, so very little safety net. They had to bill from day one.
But after a couple of years, the gloss had gone a little.
“So, like you, we got a bit fed up with the City”. Doug commented. “In all honesty they were so far up their own backsides it was untrue. We were only good to them as long as we could supply and we really just didn’t like the people much. There was also the added complicaion of many of the banks moving to the RPO (recruitment process outsourcing) model which complicated our lives and made suplly so much more difficult”.
Another Friday night in the pub and a heart-to-heart that lasted until well past midnight resulted in a change of direction.
Doug takes up the story. “We wanted to enjoy our work again. There was no doubt we’d both fallen out of love with the City. So, we set out some parameters that we wanted in a new market and set about searching for it. We wanted to be able to deal directly with line management, we wanted nice people (as far as possible), we wanted something with a technical slant to it and finally something that would be a growth market”.
After much soul searching and market research, they arroved at Digital Marketing. Now it is fair to say, ten or eleven years ago, this was very much a fledgling market. Areas such as search engine optimisation was in its infancy and online product management had really not developed. PPC (pay per click advertising) was new and few companies had yet to truly embrace online marketing.
“It was a gamble that’s for sure”, smiles Doug, “we took a big gamble. But we just had this feeling that the move to eCommerce was inexorable, even if people weren’t comfortable using credit cards online at the time. I guess we felt the technology that drives the online world had reached a tipping point and we were beyond the point of no return”.
“We didn’t throw the baby out with the bathwater though, we gradually transitted over to the new market. A year after making the decision we were stillplacing people with some of the Banks, so the full transition took about 18 months. And, during that time we saw incredible growth in the market which we knew then justfified our decision to change”.
“We preach to our staff that excellence of service is what stood us apart in those early days and that we should provide outstanding and outrageous service to both clients and candidates. Indeed, we have managed some of our candidate’s careers for over ten years now. Our customers like what they get from us so they keep coming back…and that is very gratifying”.
Here at FVL we like to champion things that are new and have a genuine benefit for the good people of the United Kingdom. And, I think it’s fair to say, that over the last five years or so, we have really got it “in the neck” when it comes to heating our homes.
The Cost Of Heating
It’s also fair to say we’ve had some pretty nasty winters in the last few years and…as the cost of gas and fuel generally has risen out of all proportion, keeping warm in winter has become an expensive business. Even as crude prices fall on world markets, gas prices have remained high. I mean, what are industry regulators for? O.K, I won’t get started, that’s another subject for another day!
Anyway, I was intrigued to be chatting to a friend of mine who has started a new job with a company called Hassle Free Boilers. They are part of the Ecovision group and their mantra is to provide renewables heating energy for the consumer. They do this via the provision of Biomass energy and specific new heat pump technology.
Hassle Free Boilers
That’s all well and good, but what about this new division called Hassle Free Boilers, what’s that all about?
Well, it’s a simple idea and one I believe they have “nicked” from the Canadians. I’m not sure what the population of Canada will think about this, but I visist Canada quite a lot and I think they’re quite benign. I’m sure they would see this as Canada helping the world reduce its carbon footprint!
But let’s be serious for a second because the energy conundrum is one that does genuinely threaten our home. And, with the current state of technology, if we totally mess up Planet Earth, we have nowhere else to go, despite what Interstellar might have to say about it.
So, what is this new business model?
Well, like most good ideas, it’s incredibly simple.
A New Gas Boiler?
Normally, when you finally have to buy a new gas boiler (yes, you wait for it to break down completely), you would ring a plumber or British Gas or a heating company and get quotes for a new boiler. That’s when the first shock hits home. How much? Oh, and then there is installation on top of that, yes….oh and a complete systems check and radiator system drain and check…and valve check. O.K, how much is all that?
How many thousands of pounds? Let’s face it, to replace your boiler, get a new one installed and a complete heating system health check is going to cost at least £5,000….at the very least.
Then you have your gas supply and annual maintenance agreement to pay on top. The cost is frightening.
So, what HFB have done is to firstly get an agreement with advanced boiler supplier Vaillant. They have then used their purchasing power to source gas at prices chaper than the mainstream suppliers can source in the U.K. Then, and this is really novel, they pass those savings on to their customers. Jeepers, a heating company giving value for money!!! Whatever next?
A New Way Of Doing Things
And, now comes the magic!
Having got those deals in place they offer an unbeatable package to their ever growing customer base.
What do you get?
All of the above, so new Vaillant combi boiler (system or heat only), full installation and system check for the princely sum of….nothing. Nada, Zilch, Zip. That’s right, nothing to pay up front.
All the costs are included in your monthly service agreement. So, you get a new boiler and a service agreement for just £36 per month. Amazing, no wonder the Canadians were happy. Add to this gas supplied at a discount of 40% versus British Gas, EDF Mann, Scottish Power et al and you have one incredibly cost effective deal.
In all honesty, it’s no wonder Hassle Free Boilers are gaining so much ground in the U.K heating and power supply market. And, there’s something else as well. And this is quite remarkable, their customers are happy! When was the last time you heard happy customers crow about their gas supplier? I can’t remember!
There is nothing like the shock of having a premature baby. It happened to a friend of mine.
She was the first to admit it was a complete and utter shock, especially given it was her first baby. Being pregnant was a new enough experience. But then suddenly being thrown into complete chaos by her baby arriving 12 weeks early was an experience she didn’t want to repeat. Having said that the doctors and nurses that deal with this type of situation are incredible and soon a routine was established.
The first hurdle was actually having to go home and leave the baby is an incubator in the NICU. That was emotionally very difficult. But then there were practical difficulties, like finding baby clothes that fitted a 4lb baby.
How To Find Clothes
For example, most baby clothes don’t allow for easy access for wires, feeding and breathing tubes. Most baby clothes start at around 6-7 lbs, so are just far too big for babies this small. Indeed, the smallest prem babies can “come in” at just 2lbs. That;s the size and weight of a bag of sugar.
You try getting a 2lb babygro in Mothercare!
Happily now back home with a healthy and grwoing baby, this is the experience that prompted young Mum Ngaire Cockerill to start the Dinki Dreams brand at the Premature Baby Boutique.
“It was just so difficult to get clothes that not only fitted but gave that easy access for all the inevitable wires”, she remembers. “I struggled to find clothes that fitted, they were all too big, and I ended up getting wires tangled and getting in to a right mess”.
“I look back now and I just felt so helpless. The nurses were great and pointed me in the right direction to get smaller baby clothes, but many of them were poor quality and still didn’t offer me that ease of use that I needed to keep my baby comfortable”.
“I saw other mothers struggling as well and vowed to do something about it”.
Eigtheen months later, after a lot of hard work, research and searching for the right designers and producers, Ngaire launched the Premature Baby Boutique in mid 2014.
“It’s been an amazing journey,” she recalls.”Once I’d made the decision to do I just went for it. My Dad was a great help as he had been a business owner and understood what it takes to launch a new enterprise”.
“I am just so glad we are now offering something that is genuinely helpful to people in that same stressed situation. Every little thing that takes a worry away is a massive help”. She said.
“Well, firstly, every garment is made from quality 100% cotton and has flat stiching for comfort. But all the clothing has easy poppers or zips for easy access to baby’s tubes and wiring. This is critical in making it easy forMum to cuddle, clothe and generally deal with baby’s needs”.
So, for true quality Premature Baby Clothes why not look up Ngaire and make your life just that little bit easier if you have an early baby. You can find her site here:- http://prematurebabyboutique.co.uk/
Here are some helpful hints on turning normal sized baby clothes into ones that will fit a preemie.I hope this helps.
With my own nuptials rapidly approaching, choosing a wedding photographer was a vitally important part of the preparation for the “big day”. Now I know you can go to a £3-400 pile ‘em in stack ‘em high type photographer, but…we are a little more discerning and we wanted something special. And we were prepared to pay for it as well.
Quality Wedding Photography
So, we talked to Yvette Craig a wedding photographer in Kentas to what we should be asking, and indeed, expecting from hiring a quality service for our ceremony and reception.
Yvette is a “Northern Lass” who moved down to Kent about 12 years ago, and started her business from scratch. She has a gritty determination about her, that’s for sure. But, it’s when you look at her pictures that it becomes easy to see how she has become a high quality, top end photographer.
So, I asked Yvette what the difference is in paying for a high end service, I then sat back and listened…here’s a precised version of what Yvette had to say!
You Get What You Pay For
The bottom line is you get what you pay for! If you only want to afford a small amount you will get poor quality pictures, not well presented and the chances are you will not be happy with the end result. A cheap photographer will not be able to afford to spoend time with you planning your day. Find out what is important for you, getting to know you and most importantly finding out what sort of photographic styles you like or want for your portfolio. I believe this is vitally important.
O.K, I do charge a high price, but all of my clients love my work and tell me they think it was worth every penny.
Why do they think this?
It’s simple. I do not even allow them to hire me until I have qualified what they want on the ‘phone, checked they are happy with the ball-park price and it is only then that we arrange to meet. This “pre-qualification” is so important. Because I do charge upwards of £2,000 for a wedding I can’t afford to spend time with “tyre kickers” who are only looking to pay £300. That may seem aloof, but it’s not. I work with discerning clients who want the best, it is in everyone’s best interest that I qualify the fact that we are right for each other.
Once qualified I will then have an extended meeting with the couple. During this meeting I will give them full access to me entire portfolio (if they want) and take as long as it takes to decide on styles and nature of shot. We’ll discuss the venue in detail and I’ll try to understand their families and characters I am likely to encounter on the day.
Building True Realtionships
Most importantly I will build a relationship with my clients. This relationship is vital and we must both like and trust each other. I am going to be an integral part of the biggest day of their lives. I help to “oil the wheels” of the day. I help the couple top enjoy the photo part of the day as much as possible, all while aiming to get the best shots possible.
I like to get those intimate moments, I like my pictures to ooze the love and enjoyment of the day. I love to get those candid shots that show the realtionships between people. I am an expert in the effects of light and I use this knowledge to deliver some stunning backdrop shots for the couple.
How do I do this? I invest heavily in the most up to date digital equipment. This is absolutely necessary in thse hi-tech days. I have twelve high spec digital cameras. I’ll always have at least four with me at any given wedding and I run image capture in tandem. That means I save the images to two discs, just in case one gets corrupted. I also upload to my cloud storage within minutes of returning to my studio after a shoot.
Finally, I go the extra mile. I offer a pre-wedding shoot and quality albums and methods of presentation. This is going to be the way most couples remember their wedding day. It is vital it is exactly what the couple want…vital. I also have some “trade secrets” that I employ that can really help the day go with a bang, but that’s for my clients’ to know.
It was really interesting to talk to Yvette and I was mega impresssed by her attention to detail and her commitment to the couples she works with.
I was interested to hear a horror story about how a completely inept wedding photographer spoiled a couples’ special day. Your wedding is one of the most important days of your life and you want it to go as smoothly as possible. Let’s face it, you want to enjoy yourself on this most special of days without having to deal with incompetent suppliers on the day.
So, it was with some trepidation that I set about the task of finding a top notch photographer for my daughter’s wedding in and around the oxford area. I was looking for someone who understood the importance of the day for my daughter and both our families. I was also looking for a quality photographer who would produce stunning images and pictures but who would not be over intrusive and join in with the atmosphere of the day.
Alex is a Northern Lass and has a great sense of humour. Her infectious laughter added so much to the day as did her bad jokes. She was just amazing at getting all the guests to do the right thing at the right time and generally joined in the happy day. She stayed through the meal and inot the early evening and made sure she got not only traditional wedding shots, but some very unusual and unique shots of people enjoying themselves.
The portfolio Alex produced was simply stunning. She left about an hour after the evening had started and was back within 90 minutes with the porfolio for people to look at as well as having everything online so people could look via their smart devices – just amazing service. So quick and with great quality.
I have to say, I was genuinely overwhelmed by the service and end product we received from Alex.
She does weddings over to West Buckinghamshire as well as in all the major venues in and around Oxford. If you need a wedding photographer in Oxford, then do check out Alex. It takes a lot to impress me, but I was seriously impressed in all aspects!